Video Viewing Statistics.
Introduction:
With the rise of digital media and the increasing availability of high-speed internet, consumer video consumption has become a significant aspect of the online experience. Websites and social media platforms have capitalized on this trend by incorporating video content into their platforms to engage users and drive traffic. In this report, we will analyze the latest statistics on consumer video usage on websites and social media platforms, focusing on the number of hours of video watched per day globally and specifically in the United Kingdom. We will also explore which countries have the highest viewership rates and compare them to the UK statistics. Additionally, we will provide insights into trends and patterns in consumer video consumption and discuss the implications for businesses and marketing strategies.
Global Video Consumption Statistics:
According to a report by Cisco, consumer internet video traffic accounted for 80% of all consumer internet traffic in 2019 and it reached 82% by 2022. Furthermore, it is estimated that the average person will spend 100 minutes per day watching online videos in 2024. These statistics demonstrate the growing popularity of video content among internet users worldwide.
United Kingdom Video Consumption Statistics:
In the United Kingdom, online video consumption has also seen a significant increase in recent years. According to a report by Ofcom, adults in the UK spent an average of 3 hours and 26 minutes per day watching TV and online video content in 2020. This represents a 6% increase from the previous year. Additionally, the report found that 52% of households in the UK now have access to at least one subscription video-on-demand service, such as Netflix or Amazon Prime Video.
Comparing Global Viewership Rates:
When comparing the UK’s video consumption statistics to other countries, it is clear that the UK is among the top consumers of online video content. According to Statista, in 2020, the average daily video viewing time per capita in the UK was 42 minutes, which is higher than the global average of 38 minutes. However, countries such as the United States, China, and India have even higher average daily video viewing times, with the US leading the pack at 85 minutes per day.
Implications for Businesses and Marketing Strategies:
The increasing popularity of video content presents both opportunities and challenges for businesses and marketers. On one hand, video content can be a powerful tool for engaging audiences and driving conversions. According to a report by HubSpot, 54% of consumers want to see more video content from brands they support. Additionally, video content is more likely to be shared and can help businesses reach a wider audience.
On the other hand, the saturation of video content online means that businesses need to create high-quality, engaging videos to stand out from the competition. Additionally, with the rise of ad blocking software and the prevalence of pre-roll ads on videos, businesses need to be creative in how they deliver their video content to consumers.
Conclusion:
Consumer video consumption on websites and social media platforms is on the rise globally, with the United Kingdom being among the top consumers of online video content. Businesses and marketers need to recognize the importance of video content in engaging audiences and driving traffic. By creating high-quality, engaging videos, businesses can capitalize on this trend and reach a wider audience. Additionally, understanding the trends and patterns in consumer video consumption can help businesses tailor their marketing strategies to effectively reach their target audience.